Tag: marketing strategy

Time-Decay Attribution: Recognizing the Power of Recent Interactions

May 17, 2024 By https://www.amazon.com/author/jeyaraj 0

In today’s dynamic marketing world, pinpointing what drives conversions is crucial. Time-Decay Attribution goes beyond basic models, giving more credit to interactions that happened closer to a purchase. This approach reflects how customers forget or lose interest over time, making recent touchpoints more influential. But is this complex model right for you? Dive in to learn the benefits, limitations, and ideal users of Time-Decay Attribution.