google.com, pub-3971507711525261, DIRECT, f08c47fec0942fa0

Linear Attribution

Linear Attribution Modeling: Simplifying the Customer Journey

Linear Attribution Modeling: Simplifying the Customer Journey

Linear Attribution Modeling: Simplifying the Customer Journey

https://www.amazon.com/author/jeyaraj May 6, 2024

In marketing, understanding how each customer interaction (seeing an ad, reading a blog) influences conversions is key....