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Day: May 3, 2024

Cross Channel Attribution: Unveiling the Value of Your Marketing Channels

Cross Channel Attribution

Cross Channel Attribution: Unveiling the Value of Your Marketing Channels

https://www.amazon.com/author/jeyaraj May 3, 2024

Customers navigate complex journeys before buying. Traditional attribution models fall short. Cross Channel Attribution unveils how each...

Unveiling the Power of Multi Touch Attribution Modeling

Unveiling the Power of Multi Touch Attribution Modeling

Unveiling the Power of Multi Touch Attribution Modeling

https://www.amazon.com/author/jeyaraj May 3, 2024

Traditional attribution models miss the mark. Multi-touch attribution reveals the intricate customer journey, pinpointing which channels most...